Frequently Asked Questions

AdLaunchpad is an AI-powered tool that builds complete Google Ads and Microsoft Ads campaign structures for your business. Instead of spending hours researching keywords and organizing campaigns, you answer a few questions about your business and get a professional campaign ready to launch.

AdLaunchpad is built for:

• Small business owners who want to run ads but don't know where to start
• Marketing managers who need to quickly spin up campaigns for new products or services
• Freelancers and agencies looking for a starting point for client campaigns
• Anyone tired of wasting money on poorly structured PPC campaigns

One-time purchase. Pay $9 once, and you own your campaign forever. No subscriptions, no hidden fees, no upsells.

Google Ads uses match types to determine when your ads show:

• Broad match (keyword) — Shows for related searches, synonyms, and variations. Widest reach but less control.
• Phrase match ("keyword") — Shows when the search includes your keyword phrase. Good balance of reach and relevance.
• Exact match ([keyword]) — Shows only for searches that match your keyword exactly or are very close. Most control, least reach.

We recommend using a mix of all three, which is what our campaigns include.

Negative keywords are terms you DON'T want your ads to show for. They prevent wasted spend on irrelevant clicks.

For example, if you're a premium plumbing service, you might add "free," "cheap," "DIY," and "jobs" as negative keywords to avoid people looking for free services or employment.

Our campaigns include industry-specific negative keyword lists to save you money from day one.

Quality Score is Google's rating (1-10) of your keywords and ads. It affects:

• Whether your ads show at all
• Your ad position
• How much you pay per click

Higher Quality Scores = lower costs and better positions. Our campaign structure helps improve Quality Score by grouping tightly related keywords into focused ad groups with relevant ad copy.

Your budget depends on your industry, location, and goals. Generally:

• Testing: $500-1,000/month to gather data
• Local business: $1,000-3,000/month for consistent leads
• Competitive industries: $3,000-10,000+/month

Our campaigns include budget recommendations based on your inputs.

Paid campaigns include step-by-step setup instructions. The basic process is:

• Create a Google Ads account (if you don't have one)
• Create a new campaign with the settings we recommend
• Add ad groups and keywords as shown
• Add your negative keywords
• Set your budget and launch

The whole process takes about 30-60 minutes.

Yes! The campaign structure works for both Google Ads and Microsoft Ads (Bing). Microsoft Ads even has an import feature that lets you bring over Google Ads campaigns with one click.

No, AdLaunchpad gives you the campaign structure — you manage it yourself (or hire someone to). We believe in teaching you to fish, not giving you a fish.

That said, the structure we provide follows best practices, so it should perform well with minimal tweaking.

Yes. If you're not satisfied with your campaign within 7 days of purchase, contact us and we'll refund you — no questions asked.

Email us at support@tinyship.ai. We typically respond within 24 hours on business days.